Diversity, Equity, Inclusion and Cannabis Belonging.

The US Cannabis Council (USCC) announced that over two dozen civil rights, business and cannabis industry leaders have joined the organization’s new Diversity, Equity, and Inclusion (DEI) Task Force. 

 A more diverse cannabis industry means a more prosperous one. Guided by our Core Values, we strive to lead by example with a focus on DEI among our membership, board of directors, and staff. We aim to foster a more equitable industry where participation and success are possible regardless of the numerous factors that have historically held many people, businesses, and communities back. 

Social equity is a critical component in every cannabis market, new and old. However, racial and gender diversity is still lacking—especially in ownership and executive positions. Also missing is hard data about it.